2024 is nearly halfway through, and the trends shaping it are becoming more and more clear. The world of design is no exception and, like anyone involved in communication and technology, it is in constant evolution. Thus, driven by technological innovation and creativity, there are some rising design trends.

In this article, based on the Brazilian blog Designerd, we will explore the rising design trends shaping this year’s design landscape, offering insights into what to expect and how designers are facing the challenges of the current moment.

Artificial Intelligence (AI) in Graphic Design Evolution

Artificial intelligence (AI) is revolutionizing graphic design, making editing tools more powerful and accessible. Photoshop, for instance, now has the Generative Fill and Generative Expand AI tool, which makes designers’ lives easier. Also at Adobe, it’s now simpler to create and adjust images through text commands, by Adobe Firefly Image 3 Mode. Thus, AI broadens the horizons of creativity, allowing designers to automate repetitive tasks and explore new forms of visual expression based on data analysis that guides more informed design decisions.

3D Design: Exploring New Visual Dimensions

3D design is becoming an essential part of any designer’s toolkit, as it creates opportunities for immersive and captivating visual experiences. With the popularization of 3D software and advancements in rendering technology, designers are exploring new ways to represent the digital world in three dimensions, from product packaging to virtual environments. Furthermore, 3D design is more and more used in areas such as architecture, medicine, and entertainment, further expanding its applications.

Augmented Reality (AR): the Digital and Physical Integration

Augmented Reality (AR) is transforming how we interact with the world around us by adding digital elements to our physical reality. This technology offers numerous exciting opportunities for graphic design, where the digital and physical worlds merge, and the growth of the AR device market, such as smart glasses and compatible smartphones, is sure to energize areas such as retail, tourism, and education.

Moreover, with the launch of the Apple Vision Pro, it is expected that this trend will extend to areas such as advertising campaigns, product design, and educational experiences. This technological advancement promises a renewed approach to engaging the audience, providing more immersive and memorable interactions.

As this technology becomes more accessible and integrates further into our daily routines, a vast array of possibilities opens up for designers. This allows for the creation of innovative experiences that truly captivate the audience and make an impact in various areas of everyday life.

Maximalism and Collages: A Visually Impactful Approach

Maximalism and digital collages are gaining prominence in graphic design, offering a visually rich and impactful approach.

With maximalism, designers can explore the abundance of visual elements, creating complex and detailed compositions. On the other hand, digital collages allow designers to mix different elements such as images, textures, and typography, creating unique and expressive designs.

Either way, this trend is especially effective in advertising campaigns and social media, where the goal is to capture the viewer’s attention quickly and memorably.

2000s Design and Emerging Neumorphism

Nostalgia and innovation merge.

The noisy graphic design of the 2000s reappears, offering a tribute to the vibrant and bold aesthetics of that era. From pop graphics to neon tones, designers are exploring the iconic elements of that period to create an emotional connection with the audience.

However, neumorphism also emerges, merging a fusion of the past and the future, combining traditional elements with a futuristic and minimalist aesthetic. In other words, simplicity and functionality are priorities of this trend, which is the primary choice in user interface design.

Metallics: A Futuristic Touch in Graphic Design

Metallic gradients are in high demand in graphic design, adding a futuristic and sophisticated touch to visual compositions. Thus, an elegant and modern aesthetic is offered, with metal tones that reflect light captivatingly and create designs that stand out and capture the audience’s attention.

The metallic aesthetic is particularly popular in industries such as fashion, technology, and cosmetics, where shine and glamour are valued.

Abstract Geometry: Expressing Visual Complexity

Abstract geometry is emerging as a form of art in graphic design, offering unique and conceptual visual compositions. Here, designers can explore geometric shapes and abstract patterns, creating visually impactful designs. Abstract compositions can convey a variety of emotions and concepts, making them a popular choice for graphic design projects.

Additionally, abstract geometry is often used in brand design and visual identity, where it can communicate values and principles non-verbally.

Integration with Augmented Reality (AR)

With the release of new AR technologies, it is expected that their integration into different areas, such as advertising and education, will grow even further. Designers should be aware of this constantly evolving trend and seek ways to incorporate AR elements into their projects to create engaging and interactive experiences for the audience.

Innovative Typography: Elevating the Power of Words

Experimental typography is challenging established conventions, offering new forms of visual expression. Now, designers create unique and impactful typographic designs that communicate messages effectively. With innovative typography, one can explore new fonts, styles, and layouts to create typographic designs that stand out and capture the audience’s attention.

It is important to be aware of the rising design trends and how they shape the future of the industry. Stay updated with the latest technologies and design practices and ensure that your projects stand out in a competitive and ever-changing market.

If you’re still unsure which design platform to use, there are several free ones available online to explore and easily keep up with these trends, such as Canva.