Why do you need a copywriter?

Why you need to hire a copywriter


Do you know why you need a copywriter?

Yes, obviously you know what to say about your company. Yes, you know how to write and you probably know what your target audience wants to hear (or read)… but in the realm of marketing, the role of a copywriter stands out as a vital component for businesses seeking to truly connect with their audience.

While you know all those things about your business and your marketer bring a broad array of skills to the table, the specialized expertise of a copywriter can work wonders in elevating your brand’s communication and engagement.

What does a copywriter do?

A copywriter is responsible for crafting written content primarily for marketing and advertising purposes. Actually, the career website Indeed says “a copywriter is someone who writes with the intent of educating, persuading or influencing their audience”. This can include writing content for advertisements, websites, product descriptions, social media posts, email campaigns, and more. With the usual goal of selling a product or service, copywriters will study the persona, understand the audience, and will know how to influence it to make the decision your brand wants.

A copywriter know how to turn words into compelling content that converts. The explanation of your business, your service or product will be explained in the best way for your target.

Let’s now delve into why a dedicated copywriter could be a game-changer for your business.

1. Laser-Focused Expertise in Content Creation

Writing a text about your brand may seem easy, as you’re the one who knows it best. But a copywriter will, for sure, transform your ideas into captivating, persuasive, and purpose-driven content. Believe it: they master language, storytelling and persuasion. Thus, they are able to create content that not only communicates your brand’s message but also resonates deeply with your audience.

2. Tailored Content-Centric Approach

Don’t worry, they will study your brand hard. It’s natural to believe that maintaining a consistent brand voice across platforms is achievable. However, a copywriter’s expertise ensures that this consistency remains unwavering. Their focus primarily on content creation ensures that your message is not just cohesive regarding your brand and on every platform you want. In addition, a copywriter’s content is results-driven, aiming to boost conversions, increase engagement, or raise brand awareness.

3. Depth in SEO and Content Optimization

While incorporating keywords into content might seem straightforward, a copywriter’s knowledge goes beyond mere integration. They understand the nuances of SEO and how to optimize content for search engines without compromising readability or engagement. This seamless integration of keywords enhances your content’s discoverability and it almost come naturally for the copywriter.

4. Creativity and Fresh Perspectives

While you may hold an intimate understanding of your brand, an external perspective often sparks innovation. Copywriters bring fresh ideas and creative angles to your brand’s messaging, infusing new life into your content strategy, but always focusing on SEO and results.

5. Time and Resource Efficiency

Translating your ideas into the perfect wording demands time and effort. Delegating this task to a dedicated copywriter saves valuable time and resources, allowing you to focus on other core aspects of your business.

Why to hire instead of doing it?

Attempting to craft compelling content for your brand might seem feasible at first glance. However, translating your intimate knowledge into persuasive, engaging content that captivates your audience isn’t as simple as it appears. While you hold the essence of your brand, a copywriter possesses the unique skill set to transform these insights into compelling narratives. Writing involves more than just gather words; it’s about understanding language, storytelling, persuasion, adaptation across various platforms and SEO. A copywriter’s expertise in these areas allows them to go beyond mere information-sharing, evoking emotions, prompt actions, and create an enduring connection with your audience. Without this specialized proficiency, it’s challenging to ensure that your content not only communicates your message but gets to your audience, fostering trust and driving conversions.

So, why you need a copywriter? In conclusion, you need it to enrich the content creation and ensure that your brand’s communication is not just widespread but also impactful and compelling.


  • Tânia Amaral

    Estudou Publicidade e Relações Públicas na Escola Superior de Educação de Viseu, trabalha como Responsável de Marketing a tempo inteiro e faz trabalhos em regime freelancer na área de design e gestão de comunicação, conteúdos e redes sociais. É apaixonada pelas palavras e tem o blog Este Outro Mundo, de escrita criativa, há mais de 10 anos. Está em constante procura da melhor forma de tornar as marcas mais humanas e das novas tendências de comunicação.

    View all posts

Patrocinar Smart Summit

Ajude a fomentar o empreendedorismo nos Açores. Deixe o seu interesse e enviamos as condições para patrocinar o Smart Summit

Attendee Smart Summit Lagoa 2024

Não perca a oportunidade e participe no Smart Summit Lagoa 2024. Inscreva-se Gratuitamente!